About

PBY.OJS Is a London based streetwear brand. Founded by brand owner Olly Simpson during the 2020 covid-19 lockdown. Olly Simpson is a former student of London college of fashion, and majored in BA Fashion: Print design. While studying at university, Olly worked as a street and events photographer between 2017-2020. He always wanted to create a second life for his photography work, often using his images to create print design for university work. However it wasn’t until early 2020 that he decided to launch some of his print design, He began with his “Lip print”, a fun design he created back in 2018 from photographs of friends and party goers in LDN’s underground night life scene for a university project. Two years later, this would propel his brands first launch, with the lip print jeans being worn by numerous celebrities world-wide. PBY.OJS has stayed to it roots, following the same style of print design and creation as Olly originally developed combining his primary photography with digital editing to create raw & personal designs. All of the brands work is hand printed in Elephant & Castle, London.